Days after Genesis showcased a special Genesis GV80 Desert Edition car at the 2025 Dakar Rally, the company has come up with an interesting concept vehicle at the 2025 World Economic Forum annual meeting at Davos, Switzerland — the same venue where the company has previously displayed concept cars like the Genesis X Concept, and the Genesis X Show Speedium Concept.
While the GV80-based Desert Edition car was a one-off special edition vehicle custom-built to tackle sandy, dusty desert terrain, the new concept vehicle is designed to tackle extreme snow and blizzard-like weather. Based on the smaller GV60 platform, the company calls it the Genesis GV60 Mountain Intervention Vehicle (MIV) Concept. The most striking design aspect of the GV60 MIV concept is that Genesis decided to ditch traditional wheels in favor of military tank-style snow tracks that fill the wheel wells rather comfortably.
The company also revealed that this concept vehicle was inspired by Small Unit Support Vehicles (SUSVs) that are widely used by various militaries across the globe to tackle challenging, snowy terrain. Genesis envisions the GV60 MIV Concept as a vehicle that could play a key role in assisting emergency personnel during rescue missions. However, the company — at least for now — doesn’t appear to have any plans to bring this vehicle into production.
Features of the Genesis GV60 MIV Concept
While the GV60 MIV Concept is based on the production GV60 — an EV from the ground up — Genesis hasn’t confirmed whether it uses the same motor/battery setup as the original car. The company does, however, add that it features a vehicle-to-load (V2L) system, which lets it power other auxiliary devices. It is also loaded with a host of emergency communication and warning systems — things that will play a vital role during rescue operations.
Inside the vehicle, there is a provision to load emergency medical supplies. For the comfort of the driver and the co-driver, the car comes with sports seats as well. Given that the GV60 MIC Concept will mostly be used during low visibility conditions, it is equipped with large carbon fiber fender flares that will warn bystanders about the presence of the vehicle while also protecting itself from possible damage.
Besides the storage space inside the vehicle, Genesis has also equipped this concept GV60 with a heavy-duty roof rack. This is in addition to a rear hatch rack loaded with attachment points to add additional equipment. The GV60 MIC concept will remain on display at the Ameron Davos Swiss Mountain Resort, quite close to the venue of the WEF meetings, until Friday, January 24, 2025.
